What Is SEO?
The goal of search engine optimization (SEO) is to drive relevant traffic to your website. If we increase web traffic with more visits then we can convert some of those leads to new sales and improve your organization’s profitability.
SEO requires two types of optimization: on-page and off-page. On page optimization requires an expert who can write code in many web friendly languages like HTML, CSS, PHP, and Javascript. On page optimization requires thorough knowledge of Google’s webmaster guidelines (Download the Google PDF). However these guidelines are only a suggested starting point and at times a knowledgeable expert is required to bend Google’s suggestions.
It would be helpful to envision optimization in the form of a pyramid. The on page optimization is the base of the pyramid. If your pyramid is built on a strong foundation, then off page optimization would be the next tier of the pyramid. The top tier of the pyramid is the result of the sales funnel that leads qualified prospects to your sales associates.
On page optimization includes features like:
- Site structure and navigation
- Page names
- Keyword content optimization
- Page titles
- Heading tags
- Metadata
- Code efficiency and site speed
- Image efficiency and site speed
- Use of hyperlinks
- Video content
- PDF documents
- Sitemaps
Off page optimization includes features like:
- Keyword research
- Mobile optimization
- Link building
- Blog posts
- Press releases
- Social networking
- Google analytics and webmaster tools
Over the years Google’s search algorithm has been refined and given names that include:
- Caffeine
- Panda
- Hummingbird
- Penguin
But at the present time they have chosen to name all search ranking algorithms Fred, where the current algorithm attempts to define broader qualities of relevancy for inclusion in the search index like:
- Quality
- Branding
- Reputation
- Expertise, authority and trust
Where your company has likely spent considerable time, money, and effort to create customer service guidelines it is equally important that your website reflect your business. Unfortunately, most companies treat their website like a static advertisement, where they publish it once and then tend to ignore maintenance and updates. This is why you need to consult with an NY SEO Expert! Our team has over twenty years’ experience analyzing websites and modifying code to improve the rank of your website in Google’s search engine.
While a dynamic website is important, now a mobile optimized website is equally important. The growth in mobile web searches over the past few years has grown exponentially and Google now requires that your mobile website is as attractive, informative, and navigable as your desktop website. Building a mobile website is as much work as creating the original site. With a three month commitment we can build a separate mobile friendly website to help improve your page rank.
Contact us today for a free evaluation!
The NY SEO Difference
Too many websites offer a flat rate package that attempts to box everyone into a “one size fits all” solution. This leads to failure on many levels. An informational website is much different than an e-commerce website. Our competitors typically employ a team with a salesperson who tries to communicate your goals to a back-end programmer. In their process there are leaks in that chain of communication and key information is not delivered properly. Our team will meet with you and your team. Our team are the sales consultants and the back-end programmers!
Too many SEO’s offer to build links and drive traffic. Poor quality links and traffic are not a good investment of your time or money. We help analyze and target the correct demographic for your business and are aware that no two companies are alike!
We offer transparent pricing. While our competitors offer a flat rate – that is not a realistic option. Our rates are based on variables such as the number of web pages to optimize, whether you have an e-commerce website, and whether you want to include Google or Facebook paid ads or include videos and video optimization for Youtube.
Our competitors will accept many clients from the same industry and specialization, like doctors, dentists or lawyers. This is not acceptable as it creates a conflict of interest! How can a reputable company offer two doctors, dentists, or lawyers within the same specialty optimal results? Once we contract to work with your organization we guarantee there will be no conflict of interest and we will refuse to help your competitor!