Google Quietly Updates Page Rank Algorithm

It seems like there is never a slow week when it comes to news about Google and their page rank algorithm.

This week Google launched an update to Fred, now known as Bert.  In summary, the Bert algorithm is geared toward natural language processing and will likely affect searches for long tail keywords (low volume keyword searches). Rather than rehash was has already been written about the new update, I recommend you visit the story by SearchEngineLand.

In other relevant search news, Google has officially launched a new page speed report in the webmaster console. With the continual growth of mobile web traffic, for many years Google has indicated that the speed at which a web page loads in a web browser is one of the factors they use to determine page rank. Now webmasters have a tool to help locate issues with page load speed whether due to graphics that are not optimized or java scripts that effect page load times. For additional information on this update we recommend you read the story by SearchEngineJournal.